What You Need To Know Before You Hire ANY Copywriter...
“21 Weapons Of Mass Persuasion That Create High Converting Copy Like Clockwork..."
Here's The Exact Formula I've Used To Create Dozens Of Extremely Profitable Campaigns For Myself And My Clients...
"...24 Hours And I've Already Earned More Than His Fee... Converted At Over 10%..."
When I initially approached Scott about hiring him to write my sales copy I was nervous. I'd not hired a high ticket price sales copywriter before and I didn't know what to expect. Fortunately for me Scott was a consummate professional. From the very beginning he made me feel comfortable working with him and spent a long time on the phone with me understanding my requirements before we even spoke about payment.
So how did it work out? Well, I'm writing this 24 hours after launching my product and I've already earned back more than his fee from just 2 small trial promotions. His copy has converted *that* well. One of my trial promotions converted at over 10% and even my "freebie seeker" list converted at 3.5%!
Scott has provided so much more than a sales copywriting service. Throughout the entire project I have been impressed by his "can do" attitude. I've made several requests for things we didn't originally discuss and Scott has even suggested some himself. But instead of getting hung up about time and money he has just got on and made things happen for me. He's even gone so far as to give me suggestions about the sales and marketing for the next project I'm working on.
I fully intend to hire Scott again in the future, even though I'm sure by the time it happens his fees will be higher. And I can't recommend him highly enough to anyone else.
Andy Fletcher
BacklinkFlood.com
From: Scott Murdaugh
Proven Copywriter
Marketing Strategist
Do you really need copy?
If all you need is "just" the copy, yeah, I can help. I've got a track record that speaks for itself...
I'll show you that in a moment. I'll also show you WHY I've been able to deliver the results I've accomplished.
But there's a very good chance that you need more than "just" the copy...
Copy IS important... But you know what's more important? Strategy... And beyond my proven ability to deliver extremely high converting copy, I pride myself on being able to formulate incredibly profitable marketing strategies.
Because That's Where The REAL Money Is...
Here's a quick example...
As I'm writing this, I'm working with a new client. He had a series of low priced e-books, about a dozen of them, selling from $12-$20 a piece...
The problem is they aren't selling well. And it certainly wasn't in this clients best interest (nor mine) to hire me to write copy for all of these books... It's hard to get rich selling $20 e-books.
So we came up with a strategy... A mid-priced front end offer with a 100% affiliate payout... A membership site on the back-end that also pays out 50% recurring to affiliates, followed by a high ticket coaching program...
I'm in the process of helping this client take his content that isn't selling, and re-position it to generate a passive income stream of $20,000/month or more conservatively...
All without spending a dime of his own money on traffic...
That particular strategy wouldn't work for every product or every niche. It was custom tailored to my clients specific needs...
And you can expect that same level of personalized service when you decide to work with me.
"My first reaction to seeing the copy was "WOW"...Conversions tripled, from less than 1% to nearly 3%... In a highly competitive marketplace."
Okay ... Bought a package from Scott ... and -
and my first reaction to seeing the copy was "WOW".
Throughout the process Scott was professional and helpful, and ready to offer advice on the site generally - more than "just" the copywriting.
The copy Scott produced was so much stronger than what existed before. Though too early to show increase in sales (only added copy today, and have to build up site traffic), I'm certain sales will pay for the service many many times over.
Like many of us, we get rather blasé when reading copy - reading this copy I wanted to buy my own product!
Have already booked another package with Scott and can only recommend you get the benefit of his service while he's still affordable.(The testimonial below came after Vic booked his second package)
Finding a copywriter who understands the internet, and how to grab visitors attention in seconds, as well as understanding how search engine optimization works ... is a challenge.
I'd used some copywriters previously with mixed results before reading about Scott, and to be quite honest wasn't 100% confident.
I'm great at putting sites together and getting them on page one of Google - but I'm the first to admit I'm not the best at copywriting. I know my strengths and hire people to improve on my weaknesses.
So I sent Scott the brief and waited. The proof of the pudding is in the eating ... so as soon as the copy arrived, on to the website it went - then I waited, watching conversions to see any change.
Not only did this first site increase in search result ranking, conversions tripled, from less than 1% to nearly 3% - which I am delighted with considering that this site is in a very competitive marketplace.
Since then, I have hired Scott to rewirte and advise on several sites, with resulting increases in conversions and sign-ups.
I have no hestitation in recommending this guy's services - and seriously suggest you grab him now as his fees can only go up (it's with some reticience that I write is as I'd like to keep him secret!)Vic Carrera
Develop-Self-Confidence.com
What You REALLY Need To Know Before You Hire ANY "Copywriter"...
Everyone is a copywriter these days...
It's being pitched as an "easy way to make $20k a month sitting on the beach with your laptop"... There are more "how to become a highly paid copywriter" courses on the market than I can count.
So do yourself a favor. Before you hire ANY copywriter, myself included, do your homework.
You're not shopping for words on a screen. You're shopping for results.
You don't want a great writer. You want someone who understands the selling process, someone who understands the psychological reasons that people buy... You want someone who has a strong track record of producing REAL results.
There are hundreds of factors that can make or break the success of your sales copy (many of which I'll tell you about in a moment) and it takes years of disciplined study to start to understand exactly how this stuff all comes together.
I'm about to show you what I've learned by studying copywriting legends such as Gary Halbert, John Carlton, Gary Bencivenga, Eugene Schwartz and many others...
"...$197/Month Membership Site... The Sales Letter Converted At Over 18%..."
I almost didn't hire Scott. His quote was triple what another copywriter quoted...
But after talking with him, I decided to take a chance. The project was a re-write, and he immediately took my conversion rates from less than 1% to over 3%.
I recently launched another project with Scott. It's a $197 a month membership site. The sales letter converted at over 18%... Both of us were shocked.
Scott is currently working on a third project for me, and I have no doubt it'll be a winner as well.
Every email he's written for me has had phenominal open and click through rates. The conversion rates on the copy he writes speaks for itself.
Scott is a great guy to work with. He's friendly, and you can tell he really cares about your project being successful.
I plan on hiring him in the future, and wouldn't hesitate to recommend him to anyone looking for high converting copy.
-Koen Berkenbosch
www.BookMarkWiz.com
Here Are 21 Proven Persuasion Techniques That I Use To Crank Out High Converting Offers Like Clockwork...
- The "Sticky" Headline Trick: My first challenge is getting your visitors attention... I've formulated and tested my personal system that has proven to increase readership by over 220% on client projects.
- The "Cliffhanger" Copy Strategy: Joe Sugarman calls it the "slippery slide"... One of my greatest strengths as a copywriter is getting your message read, understood and ultimately transforming visitors into buyers.
- How To Create REAL Irresistible Offers: Do you ever notice that most sales letters make offers that are, umm... Resistible ? Crafting a TRULY irresistible offer IS NOT easy, and that's why I spend hours strategizing how to make your offer so good that buyers actually feel guilty if they do pass it up.
- How To Get Your Message Believed: There are 3 reasons people don't buy... They can't afford to, they don't want what you're selling... Or they simply don't believe you. There isn't much you can do about the first two, but I have my own winning formula for making absolutely sure your customers believe every word in your sales copy.
- The Ultimate USP: Your copy MUST have a very good USP (Unique Selling Proposition) if you want customers buying from you versus your competition... If you don't already have one, I'll help you craft a USP that allows your product to dominate almost any market.
- If You Don't Apply This Simple Formula To Bullet Points In Your Copy... Then they won't get read, they won't be believed, and your sales letter is dead in the water...
- Beyond Risk-Reversal: Everyone and their mother offers a money back guarantee... Did you know that there are several tactics you can use in addition to a guarantee to make your offer an absolute no-brainer? I applied this trick to one clients site, and without any other changes it tripled conversions... That's VERY powerful stuff.
- Stories Don't Sell: Unless you have a copywriter who understands WHY stories should be used, and more importantly HOW to use them for maximum conversions... A story for the sake of a story does not help product sales...
- Buyer Objection Obliteration: Every single visitor to your website will have objections... From price to belief in the product and dozens of other objections. Many marketers simply ignore objections when they should be identifying and disarming buyer objections and moving them closer to a purchase.
- The "Spike Strip" Screeching-Halt Technique: Most readers, even buyers, will NOT read every word of your copy... So when you've got a REALLY important part of the copy that MUST be read by customers, I can apply this trick to ensure maximum exposure. (Warning: This trick can be highly effective, but ONLY if it's used tactfully... If you use it the wrong way conversions will plummet.)
- The "Copy-Within-Copy" Trick: When reading advertisements, especially online, people "scan"... That's why you need a copywriter who knows how to leverage that knowledge and create "scannable" copy that's capable of selling even when buyers aren't reading every single word.
- Premium Positioning: Is your product a Ford Pinto or an Aston Martin? If you want to sell your product for maximum money, positioning is CRITICAL... I will help you position your product as the Rolls Royce of your niche... The product that your customers MUST buy if they're at all interested in your market.
- The REAL "Reasons Why": Did you know that people don't buy houses? They buy security, locations, architectural styles, school districts and a lot of other things, but not houses... I'll dig deep into the REAL reasons your market wants to buy and press those emotional hot buttons and force them into a buying frenzy.
- The "Emotional Education" Technique: One of the best ways to get your buyers excited is to give them real, actionable information throughout your sales copy... If your sales letter teaches them a lesson, it makes them think your actual product MUST be worth the money.
- "Sticker Shock Subjugation": Ever wonder how marketers can sell $97 e-books, $997 "training courses" and $4,997 seminars? A HUGE part of this is price conditioning, and it's the art of bringing your products perceived value up so high that the actual price seems like a tremendous value... This is an area I focus on EXTREMELY heavily when I'm crafting a piece of sales copy.
- The "Calculated Close" Strategy: "Click Here To Order Now" is probably the most commonly used close online... The way you close your sales letter can make or break your conversion rate, and I've got my own hand crafted closes that I've personally tested and can prove just how dramatic an impact they can have...
- Testimonial Optimization: Just having testimonials is NOT enough... The way you structure your testimonials, where you put them in your copy and the order you put them in can have a dramatic effect on the power of your sales copy.
- How To Create REAL Scarcity: Scarcity is one of the most powerful tools in copywriting... IF you do it correctly. "Order now, supplies are limited" is NOT scarcity if you're talking about a digital product... In fact it just kills any credibility the visitor may have had in your copy. I understand how to create GENUINE scarcity, even if there's an unlimited supply of a product and you never plan on raising the price.
- Laser Targeted Focus: If you try to sell to everyone you'll sell to no one... I'll help you to identify the REAL buyers in your market and tailor your copy specifically to their needs so you can be certain that your sales message is pushing the right hot buttons for your particular customers.
- The "Unquenchable Curiosity" Trick: Gary Halbert believed that curiosity is the single biggest reason people buy... And I agree. Creating curiosity so compelling that visitors will whip out their wallets just for the sake of curiosity is an art in itself, and it's an art that I've studied extensively...
- P.S.'s That SELL: The P.S. is the 2nd most read part of your copy after the headline... Yet many marketers (and even pro copywriters) let this valuable space go to waste! It gets more readership than any other part of your copy with the exception of your headline, and there's one thing your P.S. MUST do to maximize readership and conversions, I now apply this winning formula to EVERY single piece of copy that I write.
That's just a small sample of what I've got in my "bag of tricks", but if you ignore any one of these vital components of your sales copy, you're without a doubt throwing your money down the drain...
And if you're looking to hire a copywriter who doesn't understand these fundamental psychological components of copy, you're making a major mistake for yourself and your business.
If You're Here Looking For A "Copywriter" This May Come As A Disappointment...
I'm not a copywriter... I'm a marketer. I just happen to have a knack for applying my knowledge of sales and human psychology into print.
Don't get me wrong, I truly enjoy writing copy... But copy is just a tiny part of the equation...
I have my own collection of personal sites. I promote CPA offers, I sell in real life, I consult with business owners both online and offline about strategy...
In short, I see the "big picture" when it comes to selling, whether it's online or offline. I don't "just" write copy... I create marketing strategies and fuse them together with my copy to create blockbuster product launches.
One of the biggest lessons ANY marketer or entrepreneur MUST learn is...
When You Change Your Marketing You Change Your Results...
"I Have Had More Sales In The Last 10 Days Than The Last 3 Months..."
Hi Scott, I just wanted to thank you for your services. I was very scared to hire someone to do copy for my product.
First things first, nothing has reassured more than the fact that I have had more sales in the last 10 days than I had in the last 3 months. The conversions are GREAT!
I believe the only reason this is working so well is because of the time and energy you spent learning my product. The accurate representation of the service you present is truly Powerful!
You've probably noticed I've scattered success stories throughout my copy...
And if you think that's to show you what I've done for past clients... REAL examples of past results, you'd be right.
I've seen it time and time again, small changes have enormous benefits.
Case in point... Let's assume you have a $100 product that converts at 1%. And it costs you $100 to drive 100 targeted visitors to your site... So you're breaking even (I'm not a fan of breaking even.)
If you can bump that conversion rate to 3% you're now earning $200 net profit for every $100 you spend...
We've gone from a business that makes no money to a profitable business, not bad... BUT take it a step further...
Because now that you're turning more of a profit, you can spend more money per visitor, drive more traffic to the site and literally infuse your business with explosive growth...
It's like taking a business from $0/day to $500/day, literally overnight. It's VERY powerful stuff, and I've seen it happen time and time again.
"Your copywriting skills are awesome and thanks to you my conversion rate more than doubled (from 1.5% to 3.2%!)."
Scott, I just wanted to take a moment to thank you and tell you how good of a job you did on my sales copy for me.
I liked your style of writing so I thought I would give it a shot and have you write me some new copy for my market, but I didn't expect to be THIS HAPPY with the results!
Your copy writing skills are awesome and thanks to you my conversion rate more than doubled (from 1.5% to 3.2%!).
I knew my market was good I just needed a copywriter that knew how to analyze and 'speak' to the market a little better than I could do myself and you have done just that. Thanks again for the great service!
Kevin Brown
Instantcashmarketingexposed. com
11 Reasons I Guarantee That I Might Just Be The Most Profitable Investment You'll Ever Make In Your Business...
Before you decide to contact me, I want to show you the most powerful guarantee you'll ever see on a copywriters website...
1. I Will Always Have Your Best Interest In Mind. That means if I think your sales copy just needs a touch up instead of a being completely re-written, I'll tell you.
If I don't think your product will sell, I won't take you on as a client. If I suggest a squeeze page and an email sequence it's because I believe it will make YOU more money, not because I want to sell you additional services.
2. I Will Give You 100%. Always. My business can only survive if I continue to WOW my clients with high converting copy. When I'm working on your project, you get my full attention. I'll use every sales weapon I have to make absolutely certain that your sales copy is bringing in real results for you... And beyond that, I'm a big believer in over-delivering, when I do great work for other people, it looks good on me.
3. My Ego Will ALWAYS Take A Back Seat To Your Needs. If you suggest changes to the copy, and I disagree, I'll tell you. But ultimately it's YOUR project, so if you don't like the way I've approached a certain aspect, I'll listen to your feedback and make changes accordingly.
4. I Will Never Miss A Deadline. Barring a disaster I will always have your project completed on or before the deadline... The exception being slow downs on your end, in the rare instance something does come up I'll be the first one to tell you.
5. I Will Do Everything In My Power To Make Sure I'm A Profitable Investment For Your Business. That means I won't take on projects I don't believe in... And if your copy isn't converting I'll install tracking software and fix it as needed until it's turning a profit. I want happy clients. When my clients make money, they tend to hire me again.
6. I Will Never "Disappear" On You. I'm not available to chat with you 24 hours a day, but if you call or email me you can always expect an answer within 24 hours... The exception being holidays and weekends. If I won't be available for longer than 24 hours I'll let you know in advance.
7. You Will Get More Out Of Me Than "Just" The Copy. Most of my clients ask for advice on traffic, JV's, back-end product ideas and plenty of other topics... If I'm qualified to help, and you're a client of mine, I'll answer any and all questions to the best of my ability.
8. I REALLY Do Want You To Succeed. I know a lot of people say that. But it's good business for both parties involved... Again, I wouldn't be in business this long if I haven't made sure that every single client I've ever had felt satisfied (if not ecstatic) about the services I provide... And just as important made money off of my copy and ideas.
9. I Will Put My Knowledge And Experience To Work For You. I've marketed dozens of products online. I've sold $500,000 homes offline. I've sold vacations, pianos and have written copy for literally dozens of niches. The chances of you finding a copywriter with my combined experience in real world sales, online marketing and copywriting strategy are slim to none... I've done everything from setting up JV's to managing entire launches for clients, and I'm willing to go the extra mile for you as well.
10. I'll Be Right By Your Side During Launch. I refuse to let my copy bomb... When you go live with my new copy I'll want to know exactly how it's performing. And in the off chance that it's not converting, I'll figure out the problem and fix it.
11. I Require Zero Hand Holding. I'm a pretty smart guy. Research is part of this job, and I can handle it. So if you hire me to write for an investment product you won't get a phone call from me asking what a mutual fund is... If I take your project on I can handle the little details. And you'll never have to call me asking "what's going on", you'll always be updated with the status of your project.
The bottom line is I treat this like I do everything else... When you're paying good money for your sales copy I understand that you're effectively putting your business in my hands, and that's NOT a responsibility that I take lightly.
I treat every client project with the same enthusiasm that I do my own. I will NEVER create a half baked ad for a client or give you anything less than my best...
I want working with me to be one of the most profitable decisions you'll ever make for your business, and I'll do everything in my power to make sure that happens.
A Few More Success Stories From Satisfied Clients.
A quick note about ALL success stories on this page... Many of these links DO NOT go to my work. If you want to see relevant samples from your niche, please contact me to do so.
"46.2% Conversion Rate."
Hello Scott.
I have been around the internet marketing arena for a little while, but I have already learned a couple of important things and among them the fact that bad copy is a killer.I have gotten a lead capture page from you, that is competing with one by (Removed For Privacy), all I can say is that google website optimizer predicts an 83.1
% chance to beat (Removed For Privacy)'s squeeze page.This both makes me feel good and bad, good because I love that conversion rate (46.2% at the time of writing).
Bad because I overpaid (Removed For Privacy) for his name, without the results.Keep up the good work, you are amazing, you do a very good job.
Nathan
LawOfAttractionvideos.com
"Directly Responsible For The Majority Of My Income."
I'm a programmer, and I met Scott about a year ago.I was looking for someone to help me sell some scripts I had developed, and Scott offered to help out.
During that time I've hired Scott to write copy for quite a few scripts and websites.
Everything I've ever brought to him and wanted to sell sold, and sold well. Just knowing Scott has completely transformed my income.
He is directly responsible for the vast majority of my income in 2008, and I made more money in 2008 than I ever have before.
He did more than just write the copy. He found the traffic. He'd brand the products. He knows what it takes to make things sell.
I still make money today off of sales pages and traffic sources that I never would have had without working with Scott.
That about sums it up. Scott definitely understands exactly what it takes to make money, I'm living proof.
Fadi Ayat
Stockton, Ca
"Scott knows how to turn browsers into buyers."
When I was looking for a decent copywriter, I wasn't expecting to find the best.
As an Internet Marketer, I realise the importance of a good converting sales letters - it's what makes money. You can have the best product, the most optimized traffic, but if your sales letter isn't converting, then you're literally throwing money in the bin.
That's why I was so impressed with the letter Scott wrote for me. He knew exactly what I wanted - something that made sales, and when it comes to sales, Scott knows how to turn "browsers" into buyers.
I was so impressed with my letter that I was ready to buy my own product, and this is no exaggeration.
Not only is Scott a great writer, but he doesn't leave you wondering if he's gone on a vacation like so many other copywriters who don't keep in contact with you.
Scott always replied to my e-mails promptly and at length. In short, if you're looking for a quality copywriter, then Scott has my upmost recommendation.
Steven
RebrandableProducts.com
"Exceptional and professional... A rewarding experience."
One word I'd use to describe Scott and his work: meticulous. He's very detailed with how he intends to approach a particular project. He paints you a before and after picture by referencing actual work he's done. You're able to see the end result of skilled copywriting and how he'd apply the same process to your business. This approach instills confidence.
I especially liked how Scott took it upon himself to do his own research without waiting for me to fill in all the blanks. That initiative was an unexpected surprise.
Ultimately, the end result is what matters. And the end result was exceptional and professional. I expected quality from Scott and he delivered quality. There's no bombast or hyperbole in his writing, which is something I appreciate. Overall, a rewarding experience and a learning experience for how professional copywriting is done.Tyrone (Website witheld for privacy.)
While I'm very greatful to have these success stories, keep in mind that many of my clients don't want to advertise the fact that they've hired me...
And I respect their privacy. So while I've got many other success stories that I could share with you (many of which are from names you'd recognize) out of respect for my clients I simply can't tell you about them in public.
How To Know Whether Or Not We'd Make A Good Team...
First of all, if you've somehow stumbled across this site looking for $5 articles, you're in the wrong place...
My fees are high by some standards, but reasonable given my track record and when compared to copywriters with a similar history of results.
Here's the thing. I DO cost money upfront, however my fee is an investment in your business.
I normally do flat fee jobs, however in certain circumstances I will take as little as 25% of my fee upfront and let you pay the rest out of the sales from your website. I won't do this for every client, but if I feel we're a good team, you've got a solid marketing plan and a solid product I will consider it.
That way we've both got "skin in the game" and you can rest assured that I have just as much of a financial interest in the success of your project as you do.
Don't contact me if you're on a tight budget... Again, my fees are reasonable and my clients do make money, but if you're mortgaging your house to work with me that's an uneccessary risk for you and I really don't need the stress.
I'd also prefer that you have a marketing plan in place, or at least a budget. I can help you formulate a plan, but like any other business in life, you're going to have to spend some money to make money.
How To Qualify For A FREE 15 Minute Consultation...
I'm not a big fan of giving out my time freely... And when I say that I stay busy, that's not scarcity, it's just true.
Between my own projects and my clients, I have very little free time on my hands... But if you've never worked with me before I'm happy to give you a few minutes to chat and see if we're a good match for each other.
PLEASE don't contact me unless you're serious about taking your business to the next level...
I offer a wide range of services, from consulting to critiquing your existing copy to crafting your offer from scratch. My services start at around $500 for smaller jobs and the minimum amount of money you can expect to pay upfront for copy is in the low to mid 4-figure range, although my fee always varies from one project to the next.
This much I can promise you...
I'm currently working on several of my own products... I'm involved with some big client launches, and I only work with a VERY limited number of clients. I'm working on slowly phasing out client work all together to focus on my own businesses.
Most of my clients are repeat clients. I'm heavily involved in their businesses, and we have a mutually beneficial working relationship...
I can't have your copy ready next week... But if you think about it do you want to trust your business to the guy who's consitantly booked solid or the guy who can start your project right this minute?
I'll give you a hint... If a copywriter can't sell his own services, the chances of him helping you sell your product are slim to none.
That being said, feel free to get in touch with me. It may take me a few days to find the time to talk with you, but if you have a product that I feel I'm a good match for, I'd love to see it.
You can use the form at the bottom of this page or call the number below (I won't answer the phone 99% of the time). When I'm working I generally turn off the ringer, however if you leave me a detailed message and a good time to call you back I'll get in touch with you ASAP.
If you want your next product launch to be a blockbuster, OR you want to completely revamp your current marketing strategy, get in touch with me.
I won't hard sell you into hiring me for anything... The truth is unless you've got a very cool product I won't want to take the project on anyways, but I can point you in the right direction and help you find a copywriter that fits your specific needs..
Now that you know a little abou me, I'd love to know more about you. Fill out the short form below or give me a call, I'll get back to you as soon as possible.
Thanks,
Scott Murdaugh
P.S. My services are in high demand, I publish my own products, and there's a reason for it... When I write copy my clients make sales. My rates are continuosly on the rise, and I guarantee that you won't be able to hire me in the future at a lower price than you can today...
P.P.S. Look, you can trust your copy to just any "copywriter", or you can go with someone who studies this stuff like crazy, who has put together a string of winning campaigns for clients... I can provide you with references who are more than happy to talk to you about their experiences working with me. So get in touch, it may very well be the best decision you've ever made for your business.